Core Insights

Data as a Catalyst: Shaping Business Strategies in 2024

March 06 2024

By: Todd Harbour, Core4ce Managing Partner


This year, the data management and utilization landscape is on the brink of transformative changes. Businesses and government leaders are preparing to navigate a world where data evolves from an operational byproduct to a fundamental pillar of strategic value. This exploration delves into the pivotal trends set to redefine the future of data, offering insights and strategies for fully leveraging its burgeoning potential.

Recognizing the Hidden Revenue of Data

Companies are just beginning to tap the commercial potential of data. Recognizing that data can significantly enhance shareholder wealth, businesses are prioritizing monetizing their data assets. This strategic shift involves carefully evaluating and creating derivative data products from their primary line of business. Unlocking data’s commercial value requires a solid foundation in data governance and quality assurance alongside strategic utilization. With an increasing focus on leveraging high-quality data for generative AI and other innovative applications, it’s evident that a comprehensive data governance strategy is essential. This approach ensures that data monetization efforts are practical, align with corporate integrity, and directly contribute to increasing shareholder value.

The Surge in Data Demand

2024 signals a significant rise in data demand, propelled by technological advancements and the critical role of data in AI and machine learning innovations.

This increase accentuates the symbiotic relationship between data and technological progress, positioning data as the raw material for computing breakthroughs. Companies are set to bridge AI capabilities with data resources, highlighting the need for refined data products and sharing frameworks. This development marks a crucial shift, propelling the realization of data’s value to new heights.

Enhanced Public Scrutiny of Data Practices

The growing awareness among the public of their integral role as data originators is expected to increase scrutiny of tech giants’ data practices. This awakening serves as a call to action for companies to scrutinize and ethically recalibrate their data management strategies. Acknowledging personal data’s contribution to technological advancements will necessitate a transparent and ethical approach to data stewardship. As enlightenment spreads, the imperative for companies to adhere to lawful and ethical data practices becomes paramount, fostering an environment of trust and accountability.

The Emergence of Data Commodity Markets

A formalized data transaction framework is needed to maintain the digital economy’s infrastructure. This gap underscores the need for innovative solutions to enable legal, ethical, and moral data exchanges. With data increasingly recognized for its inherent value, establishing data commodity markets is anticipated to become a critical focus for lawmakers and industry leaders. This shift towards structured data markets requires reevaluating market mechanics to ensure equitable benefits across the data ecosystem.

Legislative and Ethical Evolution in Data Usage

The legislative and ethical landscape surrounding data usage and monetization is on the verge of significant change. Anticipated discussions among lawmakers and industry experts on data ethics and privacy will lead to more rigorous regulatory frameworks. These frameworks aim to harmonize the imperative for innovation by protecting individual privacy rights and promoting ethical data practices. The development of formal data marketplaces will catalyze this legislative transformation, prompting a thorough reassessment of policies to navigate the unique intricacies of data transactions adeptly. Ethical considerations are projected to gain prominence, guiding the development of laws that support a responsible and equitable data economy.


The year 2024 is poised to be a landmark moment in data management and utilization trajectory. As leaders navigate this complex landscape, the intertwined trends of data’s value realization, increased demand, public scrutiny, market formation, and legislative evolution present challenges and opportunities. Adopting these trends with a strategy centered on ethical integrity, regulatory adherence, and innovative data use will be crucial. By proactively navigating these developments, leaders can ensure their organizations endure and flourish in the forthcoming data-centric era.

Todd Harbour has more than 30 years of government and business experience and is a recognized data
expert and business leader. As a government executive, Todd was the Chief Data Officer (CDO) for New York State. Todd’s most recent books include Data Literacy: Achieving Higher Productivity for Citizens, Knowledge Works, and Organizations and The CDO Journey: Insights and Advice for Data Leaders.